BiggieTech
Implementation, migration and configuration improvement of the analytics tool
- Inventory / audit of current analytics tool
- Proposal for reconfiguration or implementation of a new analytics tool
- Training and configuration of reports according to specifications
- Post-configuration support
Training
Support in internalizing media buying (1 year)
- Strategic and tactical internalization
- Internalization of tools
- Internalization of operations
- Analysis of results and post-internalization recommendations
- Options
Implementing a Data Management Platform
- Consulting & needs analysis
- Tool proposal based on consulting and techno stack
- Implementation: integration of advertising data and creation/optimization of audience segments
- Training, audience analysis & reporting
- Post-configuration support
Internal management of digital media buying (1 to 3 years)
- Strategic and tactical internalization
- Internalization of tools
- Internalization of operations
- Analysis of results and post-internalization recommendations
- Options
Audience analysis over a given period
- Analysis sources: CRM, DSP, CMP, CDP, Analytics
- Multi-criteria audience analysis
- Provision of an analytical dashboard - end-of-analysis report
- Book of recommendations
Implementation / migration of a tag management system
- Audit of tags in use and Tag Management System
- Redesign and/or configuration of Tag Management System as required
- Tag configuration and implementation
- Post-installation maintenance/migration
Implementation / migration of a consent management platform
- Audit of current Consent Management Platform / presentation of nLPD compliant actors
- Configuration proposal according to needs and possibilities
- Implementation and optimization of the consent rate (CRO)
- Post-configuration support
Implementation of Dynamic Creation Optimization(DCO)
- Consulting & needs analysis
- Use of a standard DCO template
- A/B testing
- Post-configuration support
Using "Customer Relationship Management" audiences in media tools
- Data strategy analysis & consulting
- Audience creation/optimization
- Implementation of CRM > DSP audience transfer
- Verification of data integrity within the DSP
- Inclusion/exclusion audience activation
API Conversion implementation
- Consulting & needs analysis
- Recommendations
- Implementation
- Support in interpreting results
- Post-configuration support
Support for a retail media campaign in:
- creation of customized segments
- campaign analysis and follow-up
- restitution and reporting of retail insights
- creation of retail data studies
Dashboard implementation
- Consulting & needs analysis
- Integration of online and offline sources of activated devices
- Analysis of results by campaign/device/geolocation/set...
- Dashboard accessible 24/7
- Dashboard customization possible
They put their trust in us
RARÈS VIDICAN
Marketing Manager Digital @MACIF
"We set ourselves very ambitious targets, which we have already achieved in just a few months".
