Biggie Group accelerates its development and completes its offering with the acquisition of Beastly, influencer marketing agency

Biggie Group accelerates its development and completes its offering with the acquisition of Beastly, influencer marketing agency

Biggie Group, an international communications consulting group founded in June 2022 by Anthony Spinasse and Olivier Goulon with the support of HLD, has once again added toits range of expertise with the acquisition of Beastly, a strategic influencer marketing consultancy specializing in performance. Less than a month after its last acquisition, that of Kazam! PRODUCTION, which specializes in the design and production of innovative video content, Biggie Group has strengthened its ability to offer a complete "one for all",tailor-made range of services by focusing on influencer marketing, which has become central to advertisers' communication strategies.

BEASTLY: The performance-driven influencer marketing agency

Founded in 2017 by Evan Nataf, Quentin Mittelette & Julian Kababn, Beastly is a strategic influencer consulting and support agency specializing in performance. Bringing together more than 30 influencer marketing experts, Beastly transforms brands' communication or marketing objectives into influencer campaigns. The agency makes a point of fostering healthy, long-term relationships with its customers, based in particular on a turnkey service, from strategic consulting to operational implementation and reporting, with a particular focus on campaign effectiveness and return on investment.

The agency is positioned as one of the major players in influencer marketing, and has already proved its worth to a number of customers including Back Market, Fnac Darty, Google, Live Nation, Samsung, Lalalab, Kalenji, Robert Laffont SeLoger, Zalando and Netflix.

"We are proud to join forces with BiggieGroup, which shares our passion for innovation and marketing excellence. This partnership strengthens our position as a leader in performance-based influence and will enable us to take on new challenges with our customers. We look forward to working with the Biggie team to create 360° influencer campaigns inFrance and internationally," says Evan Nataf, co-founder of Beastly.

Influencer marketing, an additional strategic lever for Biggie Group

With expertise in programmatic buying, media and marketing consulting with the Gamned and Repeat agencies respectively, and video content creation with the recent acquisition of Kazam! PRODUCTION, BiggieGroup rounds out its offering with influencer marketing, which has become an essential lever in today's communications strategies. It's a way for the Biggie Group to address all its customers' stakeholders, from consumers and influencers to the media and distributors, with 360° strategies.

"We look forward to working with the talented team at Beastly. This partnership will enable us to increase our capacity to offer innovative, high-performance solutions to our customers, combining media and influence on an international scale", say Anthony Spinasse and Olivier Goulon, founders of Biggie Group.